The purpose of this training is to provide individuals who are interested in starting a business with a step-by-step guide to creating a viable business idea. The training covers important topics such as identifying a unique selling proposition, understanding your target market, and conducting market research. It also provides guidance on developing a business plan, including researching financial projections and marketing strategies. The ultimate goal of this training is to empower aspiring entrepreneurs with the knowledge and skills needed to turn their business ideas into successful ventures.